Pick by what you need
The question isn't how much you need, it's what you need: an AI just running your tasks, or handling your customers too.
Answer above and the right plan opens up with its price.
Each extra agent in the CRM: R$ 49/month.
Need more than 5 users in the CRM? Talk to us
Users, conversations and credits are different things
- Users:
- People on your team who can access Tui, each with their own login.
- Conversations:
- Customer conversations handled through Tui CRM over the month.
- AI credits:
- Tui's AI usage. Every task it runs consumes credits.
See the line-by-line comparison+
If the question is “is this included?”, the answer is here.
| Feature | Tui | Tui CRM | Tui CRM Teams |
|---|---|---|---|
| AI assistant that runs tasks | |||
| Integrations (Calendar, Gmail, Drive, Sheets, Asaas) | |||
| Automations and scheduled routines | |||
| Invoicing | |||
| CRM for leads and customers | |||
| WhatsApp connected | |||
| Support inbox | |||
| AI replying to your customers | |||
| Automatic follow-up | |||
| Scheduled messages to customers | |||
| Team management dashboard | |||
| Users included | 1 | 1 | 5 |
| Conversations/month | 1,000 | 2,000 | |
| AI credits/month | 200 | 200 | 1,000 |
| Extra user | R$ 49/month | R$ 49/month | |
| Price | R$ 49/month | R$ 119/month | R$ 400/month |
Create my account
Tui goes live in your WhatsApp right after.
During the 7 days you can try everything, CRM included. After that, the CRM stays only on the plans with CRM.
No card and no charge now. At the end of the 7 days you pick a plan — or you pick none.
Frequently asked questions
What is Tui?+
An AI that runs tasks, not just answers questions. You connect the tools you already use — Google Calendar, Gmail, Drive, Sheets, Asaas — and ask over WhatsApp. It books the meeting, sends the email, updates the spreadsheet, issues the invoice and runs scheduled routines at the time you set.
What's the difference between Tui and Tui CRM?+
Tui works for you: tasks, integrations and automations in your own routine. Tui CRM adds the operation with your customers — CRM, WhatsApp connected, support inbox, AI replying to customers and automatic follow-up. If you don't handle customers, you don't need the CRM.
Is the CRM included in the R$ 49 plan?+
No. The Tui plan, at R$ 49/month, is the assistant only: integrations, automations and tasks. CRM, support inbox and AI replying to customers start at Tui CRM, R$ 119/month.
Can I add users?+
Yes, on the plans with CRM. Each extra user costs R$ 49/month and gets their own login in the same CRM.
What counts as a conversation?+
A customer conversation handled through Tui CRM in the month. Tui CRM includes 1,000 conversations/month and the Teams plan 2,000. It's a CRM metric — the R$ 49 Tui plan doesn't use conversations.
What are credits?+
Credits measure Tui's AI usage: each task it runs consumes an amount of credits. Tui and Tui CRM include 200 credits per month; the Teams plan includes 1,000. They reset every monthly cycle.
Can Tui reply to my customers automatically?+
Yes, on Tui CRM. The AI replies over the WhatsApp number connected to the CRM and you follow everything from the support inbox, taking over any conversation whenever you want.
Can I start on the R$ 49 plan and move to Tui CRM later?+
You can. You switch from the dashboard, under Subscribe, and the Tui CRM price already includes everything in Tui — you don't pay for both. If you already had an active subscription on the previous plan, talk to us so you're not charged twice.
Can I change plans later?+
Yes, up or down, from the dashboard. There's no lock-in: cancel whenever you want.
How many users does the Teams plan include?+
Five users included. Beyond that, each extra user costs R$ 49/month.
Is WhatsApp included in Tui CRM?+
Yes. Tui CRM includes one WhatsApp number connected to the CRM, where your team and the AI handle customers.
How does the 7-day trial work?+
You use Tui with the CRM unlocked for 7 days. At the end you pick a plan. If you don't, access simply stops — nothing is charged.