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CRM on WhatsApp: how Tui CRM works

Your leads organized in a pipeline, and the follow-up goes out on its own, over WhatsApp, at the right moment.

Traditional CRM always dies the same death: the rep doesn't fill it in. The sale happens on WhatsApp, but the record is supposed to happen in another system. So it never happens.

Tui CRM inverts that: the CRM lives inside WhatsApp. You log the lead by message, move it through the pipeline by message and — the part that matters most — Tui sends the follow-ups automatically over WhatsApp. The lead who was "going to think about it" gets the right message three days later, with you remembering nothing.

How it works

  1. 1

    Add leads by messaging Tui (or import the ones you already have).

  2. 2

    Define your pipeline stages and follow-up rules. For example: "no reply in 3 days, send message X".

  3. 3

    Tui moves the leads, sends the follow-ups over WhatsApp and tells you when someone replies or warms up.

In practice: example messages

New lead: Roberta, interested in the annual plan, came from Instagram
Lead added ✅ Roberta → stage "First contact". Automatic follow-up scheduled for 2 days out if there's no reply.
How's my pipeline this week?
23 active leads: 8 in first contact, 10 negotiating, 5 closing. 3 closed this week (R$ 4,200). 2 leads going cold for 5 days. Want me to re-engage them?
Send Roberta the standard proposal
Sent ✅ I'll tell you when she opens it or replies.

What you can do with it

  • Log leads on the spot, without leaving WhatsApp
  • Automatic follow-up for leads who stopped replying
  • Pipeline overview by message: how many leads, at which stage, how much in play
  • Alerts when leads heat up or go cold

Frequently asked questions

Does Tui CRM send messages from my number?

Follow-ups go out over WhatsApp automatically, according to the rules you set. You configure the tone, the content and the frequency.

Doesn't this risk turning into spam?

Messages only go to leads who have already talked to you, within rules and limits you control. It's follow-up on a live sale, not a blast.

Do I have to drop my current CRM?

Not necessarily. Plenty of customers use Tui CRM as the WhatsApp layer over their sales process and keep other systems — though most end up migrating for the convenience.

Does it work for a sales team or just one person?

Both. On a team, each rep talks to Tui on their own WhatsApp and the pipeline stays unified.

Your business, run from WhatsApp

Connect Tui CRM and everything else you already use. No new app.